Plan/Red Hat/Leigh Day
LD

Executive Sponsor

Leigh Day

SVP & Chief Marketing Officer — Red Hat

Raleigh, NC

Narrativa Personalizada

You built Red Hat Summit from the ground up in 2005, and it's become the premier open source conference in the world. As Summit evolves to include AnsibleFest and AI takes center stage, One Team can help ensure your flagship event continues to set the standard.

Oferta Personalizada: Strategy & Brand Experience

Qué Le Vamos a Ofrecer

You built Summit from scratch in 2005. One Team helps ensure it continues to set the industry standard — with measurable ROI that satisfies both Red Hat's vision and IBM's bottom line.

→Summit Brand Experience Evolution — Protecting the Legacy You Built
→ROI Framework for IBM Parent Company Reporting
→Precision Event Marketing with Data-Driven Personalization
→Brand Consistency Across Summit, Connect & Partner Events
→Executive Content & Thought Leadership Production
→Multi-Year Event Strategy Roadmap

⚡ Problemas que Vamos a Resolver

●Protecting the Summit brand she built through the IBM integration
●Budget scrutiny from IBM on marketing spend
●Ensuring event ROI metrics satisfy IBM parent company reporting
●Brand consistency across Summit, Connect, and partner events

Secuencia de Outreach

Cómo Vamos a Llegar a Leigh

Plan de contacto semana por semana. Cada paso tiene canal, acción y contenido definido.

Week 1Executive OutreachPaquete ejecutivo premium

Paquete branded con nota escrita a mano. Referenciar su journey de 20+ años construyendo Summit. Personal, no corporativo.

Week 1LinkedInIntro CMO-to-CMO

Introducción vía conexión mutua o grupo de industria. Tono ejecutivo peer-to-peer.

Week 2EmailFollow-up al paquete ejecutivo

Subject: 'Evolving Summit's legacy'. Agradecer el tiempo, lead con ROI framework, posicionar como partner estratégico.

Week 2Social SellingEngagement con su contenido

Interactuar con sus posts de Brand Experience, Command Line Heroes. Mostrar conocimiento de su trabajo.

Week 3ContentROI framework share

Enviar 'Event ROI for Enterprise Tech' framework. Mostrar cómo One Team mide y reporta impacto — habla a necesidades de IBM reporting.

Week 4EmailInvitación a executive briefing

Invitar a briefing de 30 min sobre 'Future of Enterprise Events'. Sin hard sell — thought leadership positioning.

Para el Account Manager

Talking Points

✓Acknowledge Summit as HER creation — she's personally invested
✓Frame as protecting and evolving her legacy
✓Speak to ROI and measurable outcomes (IBM cares about numbers)
✓Reference her precision marketing philosophy — show data-driven approach

📧 Draft del Primer Email

To: Leigh Day <leigh.day@redhat.com>
Subject: Evolving Summit's legacy — production partnership for 2026

Hi Leigh,

You built Red Hat Summit from the ground up in 2005, and it's become the premier open source conference in the world. As Summit evolves to include AnsibleFest and AI takes center stage, One Team can help ensure your flagship event continues to set the standard.

One Team has been partnering with enterprise tech companies for 15+ years on exactly these challenges.

Would 20 minutes next week make sense to explore how we might support Red Hat Summit + AnsibleFest 2026?

Best,
[Account Manager Name]
One Team · oneteaminc.com

Perfil Investigado

•Red Hat employee #139 — joined in 1999 before the IPO
•Built Red Hat's Marketing Communications and Brand function from scratch
•Launched Red Hat Summit in 2005 — the event is her legacy
•Promoted to SVP Marketing in 2021, assumed CMO role January 2022
•Established precision marketing as a standard practice at Red Hat
•Leads Brand Experience: Command Line Heroes, Open Source Stories, Co.Lab

Otros Stakeholders

LB
Lisa Brugh
Primary Decision Maker
SD
Stacy Doster
Regional Champion
SG
Steve Gasser
Partner Events Stakeholder

Fuentes de Investigación

De donde se obtuvo la información de esta persona.

↗LinkedIn — Leigh Day↗Red Hat Leadership Page↗Red Hat Summit 2026↗RainFocus × Red Hat Case Study

Acciones

Ver LinkedIn Profile