Primary Decision Maker

Lisa Brugh

Director, Global Event Strategy — Red Hat

Raleigh-Durham, NC

Narrativa Personalizada

With Summit 2026 in Atlanta just weeks away and the AnsibleFest consolidation adding complexity, your team is managing more moving parts than ever. One Team specializes in exactly this — seamless production of 5,000+ attendee tech conferences.

Oferta Personalizada: Producción de Eventos End-to-End

Qué Le Vamos a Ofrecer

One Team becomes an extension of your events team — handling production complexity so you can focus on strategy and stakeholder relationships.

→Summit 2026 Production Support — Atlanta, GA

→500+ Session Logistics & AV Coordination

→170+ Exhibitor Management System

→Hybrid Event Technology Stack Integration (RainFocus + Adobe)

→Attendee Experience Design for 6,500+ participants

→Post-Event Analytics & ROI Reporting

⚡ Problemas que Vamos a Resolver

●Managing unified Summit + AnsibleFest with expanded scope

●Coordinating 170+ exhibitors and 500+ sessions

●Post-layoff lean team needs production support

●Scaling Summit: Connect regional events efficiently

Secuencia de Outreach

Cómo Vamos a Llegar a Lisa

Plan de contacto semana por semana. Cada paso tiene canal, acción y contenido definido.

Week 1LinkedInConnection request + nota personalizada

Mencionar ELX community + Summit 2026 Atlanta. Tono peer-to-peer, no comercial.

Week 1Social SellingEngagement orgánico

Like/comment en sus posts sobre eventos. Construir visibilidad antes del primer contacto directo.

Week 1EmailEmail de introducción — valor primero

Subject: 'Supporting Red Hat Summit 2026 production at scale'. Lead con su experiencia en SAS, posicionar One Team como extensión de su equipo.

Week 2ContentCase study como follow-up

Enviar case study de One Team sobre producción de conferencias de 5,000+ asistentes. Referir complejidad de consolidación Summit + AnsibleFest.

Week 2LinkedIn InMailInMail directo

Mensaje corto referenciando el email anterior. '¿Viste el case study? Me encantaría escuchar cómo van con Summit 2026.'

Week 3EmailAsk directo para reunión

'Would 20 minutes next week make sense to explore how we might support Summit 2026 production?'

Week 3PhoneLlamada warm

Referenciar emails + LinkedIn. Mantener breve, empujar hacia calendar invite.

Para el Account Manager

Talking Points

✓Reference her SAS experience managing $71M-generating conferences

✓Mention ELX involvement — show industry community awareness

✓Lead with Summit 2026 Atlanta timeline — she's in planning mode NOW

✓Position as production extension of her team, not replacement

📧 Draft del Primer Email

To: Lisa Brugh <lisa.brugh@redhat.com>

Subject: Supporting Red Hat Summit 2026 production at scale

Hi Lisa,

One Team has been partnering with enterprise tech companies for 15+ years on exactly these challenges. Given your experience at SAS and IBM, you know the level of production quality that sets great events apart.

Would 20 minutes next week make sense to explore how we might support Red Hat Summit + AnsibleFest 2026?

Best,
[Account Manager Name]
One Team · oneteaminc.com

Perfil Investigado

•Leads ALL Red Hat-hosted global events: Summit, Executive Exchange, Sales Kickoffs, President's Club

•Specializes in audience acquisition and demand generation for large-scale events

•Previously Senior Events Manager at SAS — managed conferences with 1,500+ attendees generating $71M+ in new sales

•Earlier career at IBM in Executive Briefings and lead generation

•Active committee member at ELX (Event Leaders Exchange) and ITA Group

Empresas Anteriores

SASIBM

Otros Stakeholders

Partner Events Stakeholder

Fuentes de Investigación

De donde se obtuvo la información de esta persona.

↗LinkedIn — Lisa Brugh ↗Red Hat Leadership Page ↗Red Hat Summit 2026 ↗RainFocus × Red Hat Case Study

Acciones

Ver LinkedIn Profile