Regional Champion

Stacy Doster

Senior Director, NA Marketing Programs — Red Hat

Raleigh, NC

Narrativa Personalizada

As someone who was once on the events side at Red Hat, you know the complexity of managing regional programs like Summit: Connect across multiple cities. One Team's hub-and-spoke model helps lean marketing teams deliver consistent, high-quality events at scale.

Oferta Personalizada: Regional Event Activation

Qué Le Vamos a Ofrecer

Having been an Events Manager yourself, you know the pain of scaling regional events with a lean team. One Team's hub-and-spoke model delivers consistent quality across every Summit: Connect city.

→Summit: Connect Hub & Spoke Production Model

→Multi-City Event Standardization (DC, Jacksonville, Sacramento)

→Regional Demand Generation Integration

→Field Marketing Event Support — NA Coverage

→Cost-Per-Attendee Optimization Framework

→Local Vendor Network Across NA Cities

⚡ Problemas que Vamos a Resolver

●Scaling Summit: Connect across multiple NA cities with limited team

●Maintaining quality consistency across DC, Jacksonville, Sacramento events

●Proving ROI on regional events to justify continued investment

●Coordinating field marketing activations with central brand

Secuencia de Outreach

Cómo Vamos a Llegar a Stacy

Plan de contacto semana por semana. Cada paso tiene canal, acción y contenido definido.

Week 1LinkedInConnection + engagement

Conectar referenciando su background en eventos. Like en su contenido event-related.

Week 1Social SellingEngagement orgánico

Interactuar con sus publicaciones. Construir visibilidad antes del outreach directo.

Week 1EmailÁngulo de eventos regionales

Subject: 'Scaling Summit: Connect without scaling your team'. Lead con modelo hub-and-spoke, referenciar su background como Events Manager.

Week 2ContentRegional playbook

Compartir 'Regional Event Playbook: Hub & Spoke Model' — contenido accionable que posiciona a One Team como expertos regionales.

Week 3LinkedIn InMailInMail con case study

InMail con case study sobre estandarización de eventos multi-ciudad. Tono conversacional.

Week 3EmailRequest de reunión

'Me encantaría compartir cómo otras tech companies manejan tours de 4-6 ciudades con un equipo interno de 2 personas.'

Para el Account Manager

Talking Points

✓Reference her events background — she 'gets it' from both sides

✓Lead with Summit: Connect scaling challenges

✓Mention Sony Ericsson experience — she understands global brand standards

✓Position regional event efficiency and cost-per-attendee metrics

📧 Draft del Primer Email

To: Stacy Doster <stacy.doster@redhat.com>

Subject: Scaling Summit: Connect without scaling your team

Hi Stacy,

One Team has been partnering with enterprise tech companies for 15+ years on exactly these challenges. Given your experience at March Networks and Sony Ericsson, you know the level of production quality that sets great events apart.

Would 20 minutes next week make sense to explore how we might support Red Hat Summit + AnsibleFest 2026?

Best,
[Account Manager Name]
One Team · oneteaminc.com